“Ad Hock” — We All Know the Best Part of Super Sunday
Leave it to Apple to set the gold standard for Super Bowl ads.
It was on this day back in 1984 that Apple's ad for the Macintosh computer played during the third quarter of the Super Bowl. Directed by Ridley Scott, the dystopian 1984 vision makes Apple's Mac stand out among the rest of the competition (or only competition; i.e., the IBM PC) like the only human among a sea of robots.
The gigantic budget and controversial style of the ad almost got it cut, but Steve Jobs and Steve Wozniak fought for it. And ultimately, it became known as one the best commercials of all time.
Since then, the Super Bowl ads that have followed have ranged from funny to poignant to political, but none has achieved the true essence of art and messaging like Mac's 1984 spot.
With the Super Bowl a little over a week away, I've taken the liberty of compiling a list of my Top 5 Favorite Super Bowl Ads:
5. Reebok's Terry Tate: Office Linebacker
Football player and pro wrestler Lester Speight plays Terry Tate, the office linebacker. He teaches co-workers lessons in productivity.
Best line: "Hey Janice!"
4. Volkswagen's "The Force"
A little boy dressed as Darth Vader tries to use "the force" to move objects around the house. In a last ditch effort, he tries to use it on his Dad's VW.
3. McDonald's "Swinging Baby"
A baby in a swing who knows what he likes. It's that simple.
2. Bridgestone's "Screaming Squirrel"
A squirrel learns how important good tires are for a car's performance.
Best line: "Ahhhhhhh!"1. Apple's "1984" What's your favorite? Share in the comments, below.