PrizmDoc Viewer Lets Mediarails Customers Focus on Sales, Not Software
There are many factors to consider in choosing a software provider. Security, support, and features can vary widely between companies, so performing due diligence is key. Mediarails struggled to find the ideal, flexible answer. The organization faced a problem more and more common in business today: customization. With a niche market and customer demands for specific output, the Seattle-based CRM specialists didn’t have the staff, time, or money to devote to developing their own custom software.
About the Client
MediaRails specializes in customer relationship management (CRM) for its marketer clients. It aggregates analytics data, enabling customers to perform market tests and engage influencers, such as celebrity spokespeople, to enhance brading. Mediarails analyzes data points and industry trends to set tracking guidelines, enabling clients to focus on more traditional marketing.