Building the Next Generation of InsurTech Solutions

Although often considered a bit old fashioned, the insurance industry has made great strides in recent years to adapt to the changing needs of its customers. The latest generation of insurance customers expects faster service, better support, and more options from providers. Given these pressures, it’s no surprise that InsurTech developers have found ample opportunities to deliver solutions that help insurance firms better manage their workflows and create better customer experiences.

Despite the successes of this digital transformation, however, there are still a number of challenges that InsurTech developers face when building new applications. Investing heavily in creating powerful AI and big data tools might help those platforms stand out from the crowd, but they won’t find much success with firms if they don’t also provide the core functionality organizations need to service their customers. 

That’s why many InsurTech developers are turning to versatile SDK and API integrations to expand their feature sets without compromising their development timelines.

4 Major Challenges of InsurTech Applications

1. Security and Privacy

As the insurance industry continues to shift toward digital processes and platforms, it’s become more important than ever for InsurTech applications to keep sensitive data secure. While most organizations do invest in cybersecurity protections, they often don’t realize how their own practices could potentially pose a risk to customer information. This is especially true of insurers that rely on third-party programs for various tasks like document viewing and editing. Take, for instance, the case of Folksam Group, which inadvertently shared client data from as many as one million customers with Google, Facebook, LinkedIn, Microsoft, and Adobe in late 2020. 

2. File Management

Today’s insurers are receiving all kinds of documents, files, and images from their customers, which creates something of a document dilemma. A single auto accident claim, for instance, might have valuable information spread across multiple PDFs, Word documents, spreadsheet files, scanned images of hand-written forms, and image files. In order to process claims quickly and effectively, firms need InsurTech solutions that provide an all-in-one solution that can handle a broad array of file formats. Without these file management tools, insurers will be forced to use multiple programs to meet their needs, which creates inefficient dependencies and increases security risks.

3. Data Collection

Insurance companies gather quite a bit of information from form applications, both in physical and digital formats. Unfortunately, transferring that information from a form document into an InsurTech system is often a laborious manual process. Not only is manual data collection time consuming, it also increases the likelihood of human error. Even when firms do implement an InsurTech solution with forms processing capabilities, however, they often lack the capability to read certain types of form fields, especially those completed by hand. The ability to adapt to new form templates is also critical for organizations that want to invest in automation. 

4. Remote Collaboration

The COVID-19 pandemic may have forced insurance offices to rapidly embrace a remote work strategy, but many firms had already been investing in some form of hybrid work model for years. Nationwide was able to transition 98 percent of its workforce to remote status precisely because the company already had the technology solutions in place to allow insurance agents to work from home. Without some way of facilitating remote collaboration directly through InsurTech applications, organizations end up relying on email, which poses serious security concerns. Furthermore, with multiple copies of a document being distributed and downloaded, it quickly becomes difficult to know which version incorporates the most up-to-date changes.

SDK and API InsurTech Solutions

Building new functionality into an application always involves a tradeoff. When developers choose to code something from scratch, that means pulling team members away from another project or extending the product’s release timeline. In a fast-moving industry where InsurTech developers are racing competitors to be the first to market, it doesn’t make sense to design and build every aspect of an application in-house. 

Rather than pulling valuable development resources away from their innovative InsurTech features, developers can solve common insurance challenges much faster with SDK toolkits and API integrations. 

Secure File Viewing

The easiest way for InsurTech solutions to keep documents secure is to integrate HTML5 viewing capabilities directly into the application. Rather than being forced to download or open a file for viewing in a third-party application, employees can view multiple document formats natively. This is critical because it means no data will be shared with third-party programs.  Since the files remain safely within the secure InsurTech environment, firms can also control the level of access to any document, which prevents unauthorized individuals from downloading or viewing the contents. Thanks to API-based integrations like Accusoft’s PrizmDoc Viewer, InsurTech developers can help their applications safely view more than 100 unique file types without any third-party dependencies.

Data Capture

By integrating forms processing capabilities into their applications, InsurTech developers can provide their clients with powerful tools that allow them to gather essential data quickly and accurately. As the essential connective tissue between customers and insurance databases, form field recognition integrations use OCR technology to intelligently identify form data and extract it for processing. They can also be set up to identify a wide range of insurance forms to quickly identify and scan documents to streamline processing workflows. Accusoft’s FormSuite for Structured Forms even goes a step further by incorporating powerful image cleanup functionality to ensure that data will be extracted as accurately as possible.

File Conversion

In order to meet the file management challenges of today’s insurance providers, InsurTech developers need document and image processing integrations that can read and write multiple file formats. Information spread across multiple documents, emails, or even texts can be processed using OCR technology, and then consolidated and converted into a variety of formats for easy reference and collaboration. Rather than juggling several files with different dependencies, an SDK integration like Accusoft’s ImageGear can easily output processed files in PDF, RTF, XML, or DOCX format for viewing and editing within a single application.

Editing and Annotation

Providing secure document viewing capabilities solves only one half of the insurance collaboration challenge. InsurTech applications also need to provide both internal and external stakeholders with the ability to edit and markup documents throughout the application and claims process. Content processing integrations can allow authorized users to make changes to documents completely within their InsurTech solution and review markups and comments from other collaborators. 

Since all editing occurs within the application itself, there’s no need to worry about anyone downloading a document to make changes locally and creating confusion over which version is the most up-to-date. Redactions may also be necessary to hide private or confidential information from unauthorized viewers. As an added benefit, PrizmDoc Viewer’s editing features allow users to make a variety of markups and redactions while preserving the integrity of the original file.

Accelerate Your InsurTech Application Development with Accusoft

Accusoft’s collection of powerful SDK toolkits and API integrations provide innovative InsurTech developers with the resources they need to solve core insurance industry challenges. By implementing proven functionality into their applications, project managers can streamline the development process and dedicate more resources to the innovative features that will set their platform apart from the competition.

Whether you’re looking to incorporate versatile document viewing and editing or need a more accurate forms processing solution, Accusoft’s family of InsurTech SDKs and APIs can help your development team get to market faster. Learn more about what our products can do for your application in our InsurTech fact sheet.