Why White Label Software Is Essential for Developers
As speed and efficiency have become increasingly vital for business success, it’s hardly a surprise that organizations across many industries have turned to white labeling as a way of retaining their competitive edge. While white labeling can be found in every industry, it’s proved to be incredibly important in the technology sector, where many independent software vendors rely upon white label software to build better applications and solutions.
How Does White Labeling Work?
In many instances, organizations need to launch a product quickly and may not have expertise in some aspect of their business. A software developer that specializes in FinTech solutions for processing loan applications, for example, may have the machine learning tools to sift through documents quickly but lack the viewing and editing features that would allow users to collaborate securely and effectively.
White labeling is a process where one company purchases a product from another company and then rebrands it for their own use. For physical products, this usually means repackaging and reselling something, but with digital products, the rebranding typically involves customizing the user experience (UI) to incorporate it into an existing application.
In the previous example, the FinTech developer might turn to a product like PrizmDoc Viewer to integrate secure viewing capabilities into their platform. Using PrizmDoc Viewer’s white label software features, the company could rebrand the UI with its own logo and terminology. The average user, then, would never know that some aspects of their FinTech solution incorporates products made by another software developer.
4 Benefits of Using White Label Software
Companies of all sizes turn to white label solutions when building their applications. Here are some of the reasons why they they choose this option instead of building everything they need from scratch:
1. Rapid Deployment
One of the obvious advantages to adopting a white label software solution is the speed of deployment. Building new features within an application takes both time and developer resources. If everything needs to be coded and deployed from scratch, production timelines can quickly extend indefinitely. As deadlines are pushed back, developers may even be pulled away from working on more innovative software features to build basic functionality into their applications. This vicious cycle makes it bring a product to market in time to capitalize on opportunities.
With easy-to-integrate white label software, developers can rapidly integrate the functionality they need into their applications and dedicate more resources to the novel features that will set them apart in a crowded marketplace. The ability to deploy core capabilities quickly means that teams can get to a minimum viable product faster and bring their software to market. Since white labeling allows them to rebrand and customize their integration to match the rest of the application interface, end users still enjoy a seamless experience.
2. Proven Functionality
When production deadlines are tight, it usually doesn’t make sense to have developers spending their time building a solution that already exists as a ready-made integration. Although open-source tools can be quite attractive, they don’t always provide the robust features expected of modern applications. In many cases, development teams have to spend valuable time building upon open-source solutions just to get them to work properly within an application framework.
White label software provides proven functionality right out of the box, allowing developers to quickly integrate the features they need and get back to working on other priorities. They also offer a more specialized approach to application needs. Rather than trying to build something new or adapt a similar solution, developers can select the exact features they need, implement them, and know that they’ll work as promised. Since they’re supported products, white label software also provides more peace of mind when it comes to updates and patching vulnerabilities.
3. Budget Friendly
Developing new software features is an expensive undertaking. It requires developers with the right expertise, dedicated hardware and processing capabilities, and multiple rounds of testing just to get to a viable state, but the costs don’t stop there. Once new functionality is built, it will require ongoing maintenance and support to ensure that it continues to work as intended and stays secure against potential threats. Those additional costs can quickly become burdensome for a software developer that simply wants to incorporate common features into their application.
With white label software, companies can have all the benefits of third party support without compromising their user experience. White label SaaS and API solutions may integrate seamlessly into an application, but developers can still turn to the vendor for support when something goes wrong or when new features are needed. Eliminating ongoing maintenance from the budget means that teams can spend more of their resources on delivering a better overall product to their customers.
4. Flexible Scalability
Software applications often change significantly throughout their lifecycle. What begins as a small program with only a few features can scale very quickly into an enterprise-grade workhorse that must meet the needs of multiple departments. Having a solution in place that can grow and change along with business needs is vital for organizations looking to retain their flexibility.
Customizable white label software makes it easy for companies to grow their applications along with their business. They can begin with a modest feature set and then implement additional tools as needed as user needs change over time. This versatility also frees up developers to build innovative solutions that may require features that are not being used in an existing application, but could easily be enabled when the time comes. Having flexible, scalable white-label technology built into a platform early on opens up a wide range of possibilities for future development.
The Behind-the-Scenes Ingredient to Your Application’s Success
As a software developer specializing in image processing, conversion, and automation, Accusoft has spent many years building solutions that work “under the hood” to enhance our customers’ applications. That’s why the PrizmDoc Suite of products incorporates white label software features to help them blend seamlessly into your existing platform. Whether you’re looking to add new capabilities or need to incorporate functionality quickly to get your products to market faster, our flexible integrations can help solve your content management challenges on your terms. Talk to our team today to find out which solution is right for you.