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Empathy and UX Design: Insight by an Accusoft UX Architect

use empathy in UX design

The way we present information in a digital world saturated with content is essential to maintaining and gaining new customers. Seth Jacobs, UX Architect at Accusoft, has presented on human behavior in information architecture and recently spoke on a panel at World IA Day 2017.

If you missed it, be sure to check out his latest insight, Vital UX: A Structure for Empathy, which discusses a new methodology for UX design.

How do you use empathy to structure design? Read the blog here to learn more about user experience and optimizing your website to improve your customer’s interactions with your brand.